'Vertical integration' - Where the three stages are seen as part of the same larger process. The three stages are: Licensing, marketing and logistics.
'licensing' - Is the process by which a distributor acquires the legal right to exploit a film. In distribution, licensing itself can take place on two levels.
'viral marketing' - A method of product promotion that relies on getting customers to market an idea, product, or service on their own by telling other allied markets about it.
'territories' - Areas around the world owned by specific marketing companies.
'local distribution' (in a particular country) - distribution through the local areas after the release of a named film, it is marketed locally.
'a release date' - The date in which a distributor states is the release of a film to cinema, game console or dvd, letting customers know when it is available to purchase or watch.
'a release pattern' - The pattern in which a film is release, depending on the 'hype' of the film, for example; a film maybe released into the cinema first to gain money for the distributor, then onto dvd and then maybe a game and finally onto free television.
'the big screen' - Normally referred as the cinema's due to the size of the screen in a cinema, to allow large numbers of people to watch.
'theatrical openings' - Openings to films in which start like in the theatre, very dramatic opening usually.
'the marketplace' - The area in which films are distributed from producers to earn the rights to show the film in cinema, television or create a game for it.
'free to air television' - This is when distributors sell the license of a film to be allowed to be aired on free television, normally several years after the film had been released on dvd.
'word of mouth' - Where the ideas of a film or advertising are spread via people's word to other people, therefore spreads locally more than internationally by television.
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