'Marketing platform' - Is the business term referring to the promotion of products, especially advertising and branding, basically the base of this.
'marketing - when and how' - When a film has been produced, then when its months from release date, a lot of advertising such as posters, competitions, merchandise and Tv Trailers are added to the marketing to build up suspense for the film to get the target audience 'hooked'. 

The New Guy

This is the Film I'm doing my Coursework on, It was released in 2002 and starred Eliza Dusku and Dj Qualls.



This is the trailer for it.

Plot:

Dizzy Harrison is an unpopular, high school geek going through a hellish senior year. In an attempt to make a new identity for himself, Dizzy gets himself expelled from his high school, learns the technics of being cool from a prison inmate, and enrolls at a new high school under the alias Gil Harris, to make new friends where he soon gains respect from the jocks and geeks alike. Dizzy then gets noticed by the head cheerleader, Danielle, and helps the school football team gain self-respect to win games. But things unknowingly begin to turn sour when Danielle's disgruntled boyfriend begins investigating into "Gil Harris'" past to uncover any dirt on him.

Gladiator Trailer

Trailer of Gladiator for Distribution and Institutions.

Glossary

Glossary: Media Studies

'Vertical integration' - Where the three stages are seen as part of the same larger process. The three stages are: Licensing, marketing and logistics.

'licensing' - Is the process by which a distributor acquires the legal right to exploit a film. In distribution, licensing itself can take place on two levels.

'viral marketing' - A method of product promotion that relies on getting customers to market an idea, product, or service on their own by telling other allied markets about it.

'territories' - Areas around the world owned by specific marketing companies. 

'local distribution' (in a particular country) - distribution through the local areas after the release of a named film, it is marketed locally.

'a release date' - The date in which a distributor states is the release of a film to cinema, game console or dvd, letting customers know when it is available to purchase or watch.

'a release pattern' - The pattern in which a film is release, depending on the 'hype' of the film, for example; a film maybe released into the cinema first to gain money for the distributor, then onto dvd and then maybe a game and finally onto free television.

'the big screen' - Normally referred as the cinema's due to the size of the screen in a cinema, to allow large numbers of people to watch.

'theatrical openings' - Openings to films in which start like in the theatre, very dramatic opening usually.

'the marketplace' - The area in which films are distributed from producers to earn the rights to show the film in cinema, television or create a game for it.

'free to air television' - This is when distributors sell the license of a film to be allowed to be aired on free television, normally several years after the film had been released on dvd.

'word of mouth' - Where the ideas of a film or advertising are spread via people's word to other people, therefore spreads locally more than internationally by television.

Trainspotting (Toilet Scene)

Film Distribution - an essential article in three parts

As part of your research into the production, marketing, distribution and exhibition of films this workshop on film distribution is necessary reading for understanding current developments in this changing aspect of film.

It's in three parts. Read each one and make notes so you can apply the information for your case study films.
http://wingatefilms.wordpress.com/2008/05/18/film-synergy-development-distribution-workshop-part-one/

For more links on film distribution see my AS and A2 Film Studies Blog and look in the links section.http://asanda2filmstudies.blogspot.com/

Film Distribution and Marketing in the UK

This article and the related articles on the right of this link's page are crucial for understanding how distribution and marketing is carried out in UK cinema. For students studying independent filmsthis and the related articles offer valuable insight into how independent films are released and marketed. Hollywood films have a major advantage over independently produced films as they are often made by studios owned by companies that have control over every aspect of a film's production, distribution, marketing and exhibition. In other words the companies are vertically integrated in terms of ownership.

Build your understanding by reading the related articles in order as the case study article on "Bullet Boy" refers back to points made in the previous articles. Apply your new knowledge to your own case studies by finding out the relevant information and including it in your blogs, Power Points, Word documents, etc.

http://www.screenonline.org.uk/film/distribution/distribution1.html